Where comfort meets quiet confidence
We started True10 with one belief: your body was never the problem — the bra was.
So we reimagined the entire experience.
Accessible guidance. Better sizing. A curated collection that considers real bodies, real needs, real life.
This is bra shopping as it should be:
supportive, personalised, joyful — and finally made with you in mind.
Your needs. Our solutions.
Because every woman deserves a bra that meets her exactly where she is.
BRANDS WE STOCK
Finally, sizing that makes sense
80% of women wear the wrong size — not because of their bodies, but because sizing has always been confusing.
We changed that.
A certified bra fitter’s approach, simplified
Our True10 Size Calculator Grid
Clear, accessible guidance
Fit notes that help you feel confident in your choice
Sister-sizing and shape recommendations that actually work.
FAVOURITES
REAL WOMEN. REAL FIT
For the beautifully varied.
True10 honours every body, every stage, every change.
We don’t chase perfection — we support authenticity.
Our bras are designed to meet your needs with integrity, inclusivity and quiet luxury.
Because when your bra fits, everything feels different.
Customer Reviews
The bras are just AMAZING!!!
Hi Thrusha. It has truly been a life changing experience meeting you and the bras are just AMAZING!!! I really wish I had met you earlier but better late than never and I look forward to a growing relationship with True10. Thanks is such a little word and used so often too but it has a world of meaning as it goes today to you
It has truly been a game changer for me
Hi Thrusha. Just dropping in to say I'm loving the new bras. My only regret is that I couldn't get more in my size. I literally live in the black Freya. Wash and wear! I will likely be back home in December so looking forward to stocking up I would really want other women to be liberated from wearing poorly fitting bras. It has truly been a game changer for me
Love the fit sooooo much
Thank you so much for a wonderful fitting... I am such a happy girl And I definitely want another 2 in different colours Love the fit sooooo much.
I’m loving the black and pink bra, the full cups are really awesome and super comfortable.
Thank you so much for the your professional consult. It was an absolute pleasure meeting you. Used my sports bra playing padel, super comfort.
I’m sooo happy with my bras. U were sooo patient with me. Thank u thank u and bless you.
Love it love it love it - fit is perfect.
Loving my bras, thank you so much for your dedication!
I like everything that you sent me in the exact color I keep dreaming about my lingerie
I am so thrilled and fulfilled. That was a great pleasure meeting you. I feel great and so confident, I absolutely noticed the change. Like the strapless
Born from experience — built for women everywhere
I founded True10 after years of wearing the wrong size, feeling unseen, and wondering why something as ordinary as a bra could feel so defeating.
The truth? My body was never the problem. The bra was.
True10 grew from that clarity and a desire to make bra shopping an experience to enjoy, not endure — a space where women feel supported, understood and celebrated.
